NAHL announces partnership with Digital Auction Showdown (DASH)
September 19, 2016
NAHL Commissioner Mark Frankenfeld (left) and DASH Founder Jonathan Hufnagel (right).
The North American Hockey League (NAHL) has announced a new partnership with DASH, Digital Auction Showdown, as the preferred digital auctions provider for the NAHL, North American Prospects Hockey League (NAPHL) and North American 3 Hockey League (NA3HL). DASH is the only digital auction platform built specifically for sports teams and their fans.
Everyone wins using DASH, including the teams and their fans. DASH is a sports memorabilia auction app designed to enhance a fan's experience before, during & after a game and allows fans to get the most authentic memorabilia and team experiences right from their mobile device. The list of auction ideas teams have to choose from is endless.
“All of our teams use auctions throughout the season to support great community causes and organizations and the DASH app is the next generation and cutting edge of getting team’s memorabilia into the fans hands,” said Alex Kyrias, Director of Communications and Sales for the NAHL. “Using DASH is also about the experience for fans and teams. It’s quick and easy and provides a much smoother fan experience in a crowded arena.”
DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. Jonathan started his career in sports with FC Dallas, Major League Soccer. It was working at FC Dallas that Jonathan recognized the opportunity to launch DASH, Digital Auction Showdown. He noted the struggles, and opportunities, the Team’s Foundation Director was having with her team memorabilia auctions. The auctions were rudimentary pen and paper auctions with little fan engagement and money raised. With the prevalence of smart phones in every fans’ hand, Jonathan recognized the potential in digitizing the team auctions. Through the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences. For the teams, they could connect with their fans and drive revenues for other business units of the club as well, such as merchandise, concessions, sponsorships, and ticket sales.
"DASH is excited to partner with the NAHL, NA3HL and NAPHL to continue building out our Digital Auction Platform for sports organizations,” said Jonathan Hufnagel, Founder of DASH. “Our mission is to connect sports fans with the most authentic team memorabilia and experiences directly from their favorite sports teams. We want to make the lives of our partner teams easier, develop ideas and programs with teams to use digital auctions and help grow other parts of their business such as ticket sales and merchandise.”
DASH’s current clients range from Major League Soccer teams, the American Hockey League’s Charlotte Checkers, MiLB baseball teams, United Soccer League (USL) and already a handful of NAHL clubs. We are a boutique auction platform servicing sports teams. The goal with our partner teams is to help them turn their auction business into a strong asset for their club and utilize the auctions they’re hosting on DASH to drive ticket sales, merchandise and sponsorship dollars.
DASH is a sports memorabilia auction app that benefits a sports team and is designed to enhance a fan's experience before, during & after a game. DASH is a chance for fans to get the most authentic memorabilia and team experiences right from their mobile device. DASH is the only digital auction platform built specifically for sports teams and their fans.